In chapter one, Lynell Burmark discusses tweaking presentations with color, type, and avoiding templates. As an art teacher I can identify how Burmark applies the principles of design to creating presentations. Principles of design are used everywhere, in every industry, from publishing, websites, advertising, fashion, television, graphic design, art, and distributing. Certainly, there are many more categories. Principles of design can be seen on every street sign, billboard, even the wrapper of your Subway sandwich. It is no surprise to me that principles of design comes into play when creating presentations.
Principles are design utilize the elements of art to create an artwork. Those elements are line, color, shape, form, space, texture, and value. Burmark elaborates about the ill-fated decision to use a template, and she discusses the importance of color and type. Spacing, contrast, color, font, wording, are all using elements of art to create a design that will captivate an audience.
Graphic designers use elements of art and principles of design to create successful layouts. Composition, which is the overall layout of the design as a whole, an arrangement of an artwork is critical. Typography is essential, and color is crucial. Graphic designers, artists in general, need a good sense of design, without it, the work of art will be weak, overlooked, and will ultimately fail at captivating the audience.
As educators, our sense of design will determine how much students will take from our presentation.