They Snooze, You Lose Chapter 4

Chapter 4 of Lynell Burmark’s book, They Snooze, You Lose, discusses stimulating and hooking an audience as an educator.  He discusses ways to get their attention and most importantly, how to make information stick.  I completely agree with the use of acronyms, regardless of how odd they may be.  Acronyms make an association of letters to a word, which creates a visual image of a work, whatever the acronym may spell out.  It makes it easier to retain the information in a visual order that is easy to remember by acronym.  Burmark further emphasized the use of CHIMES, ways to hood your audience in an acronym.  (PG 66)  Connections, Humor, Images, Music, Emotion, Story, Senses.  It seems that the more senses are involved the more likely our audience is to retain the information.   Stimulating the senses allows them to experience, which in turn will enhance retention because they will remember the experience.